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Public Relations (PR) | Marketing | What Kaiiten Does
Public Relations
Public relations is an often overlooked division of a local company’s overall marketing and branding campaign. At Kaiiten we integrate the Public Relations function with the Marketing portion and bring together a stronger communication package that will not only garner you press reviews in the media - we also work with other relevant partners to promote your products and services that will impact your bottom line.
Public relations
- Creates a proper brand recognition plan that will enhance the value of the company and its brand(s) over the years
- Is a function of a company’s overall marketing strategy
- Is a longer term effort that will reap supernormal benefits for the company in the long run
- Positions the company in a positive light and manages crises for the company
- Creates positive brand value for the company which it can utilize in the future
- Is more credible and worth at least 2.5 times that of advertising
- Sets the foundation for a potential sale in the future
Marketing
- Supports the image and brand awareness created by public relations with regards to media reviews and press coverage
- Targets specific customers and clientele that will generate 80% of your revenues
- Brings the brand right to the targeted customer
- Reiterates the benefits of your products and offerings in a positive light
- Encourages a positive emotion associated with the brand
- Sets the platform for a potential sale in the near future
What Kaiiten Does
Kaiiten will work with closely with you and your team to cohesively promote your brand and products. In order to fully maximize any marketing dollar spent on any particular campaign, it is important to have an integrated PR, marketing and sales strategy to put you in good stead in the fight against the marketing efforts of competitor brands.
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